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Rockwell Automation

How do you find the balance between being cost-conscious and staying ahead of the technological curve?

Finding this sweet spot will allow your customers to not only survive but thrive in any environment.

In 2023


Manufacturing comprised 10.3% of US GDP

$ Trillion

Manufacturing added $2.85 trillion of value to the economy

From its inception, Rockwell is dedicated to enabling manufacturing efficiency and passing on cost savings to its customers.

The organization continuously seeks to modernize itself from within to enable digital transformation for its customers. The customer-centric Rockwell approach can be described as intelligent and diligent, proven to be a resilient strategy in the face of challenging times.

40% of industry professionals identified optimizing production to stay competitive.

“Where are they going? What do they need to drive? We are really forward-thinking, looking at our customers’ objectives and aligning ourselves with them.”

Christina Moss, Director of Cloud Services at Rockwell Automation

The Situation

The cards are stacked against manufacturing

A recent series of seismic macroeconomic factors has created an unforgiving environment for any business. The crux of Rockwell’s business is manufacturing, which has particularly been hit the hardest by the global supply chain crisis and geopolitical tensions. It is during these challenging times that Rockwell has to partner with customers more than ever, balancing fiscal responsibility with digital transformation and innovation.

“Are we leveraging all potential parts of the cloud that help us drive innovation and reduce costs? We’re keeping our operating costs low, so we can keep it cost-effective for our customers,” Christina Moss, Director of Cloud Services at Rockwell Automation

The Solution

Strike a balance between cutting costs and being cutting-edge

For Rockwell, making prudent financial decisions doesn’t mean being strategically undaring. Propelling customers forward with automation and technology is the primary pillar of Rockwell’s business mission.

Rockwell empowers its customers to be competitive in the market through technology and modernization. To deliver cutting-edge automation and processes to its customers, Rockwell is:

  • Expanding product offerings, including developing and deploying more SaaS applications
  • Investing in emerging technologies, like artificial intelligence and machine learning.
  • Acquiring companies with mature development processes.
  • Fostering a cross-collaborative company culture.
  • Building upon current success.

“We have a strong technical team that spends a lot of time creating efficiencies to drive modernization and automation for our customer base.” Christina Moss, Director of Cloud Services at Rockwell Automation

The Results

Defying odds and achieving growth

Rockwell is committed to building resiliency for its customers. The company makes good on its promise by delivering advanced products and services, supporting customers to remain competitive in challenging markets.

Developing a cloud strategy to support Digital Transformation

Managing and modernizing internal systems is a key focus of the evolution of Rockwell’s platform. Christina leads with a “cloud-smart” approach to intelligently determine what to modernize and migrate to the cloud.

Offering advanced SaaS products

Rockwell is building out more SaaS offerings to accelerate its customers’ success. The company is achieving this through both acquisitions and transforming its products into SaaS offerings. There have been several acquisitions to increase Rockwell’s SaaS applications, such as Plex and Kalypso, that have already driven profit and knowledge growth.

Rockwell Automation customers have:


of increased productivity


achieved an average uptime rate


reduced operator error

By the end of 2022, 75% of manufacturers will have adopted some components of smart manufacturing.


What is next

Harnessing tools that foster cross-collaboration

Christina prioritizes cross-functional roles and ownership at Rockwell based on her belief that cloud governance is a collaborative model, and everyone is a partner in the initiative. Creating a culture of cross-collaboration will be paramount to Rockwell’s upcoming initiatives. Specifically, Christina and her team are creating transparency and visibility across the organization. The Cloud Services team is building consumer-facing dashboards for all teams to see their spend with real-time updates.

Building a FinOps practice

Promoting visibility and collaboration throughout the organization supports a modern data strategy and optimized processes. Christina is using this foundation to level up Rockwell by building a permanent FinOps team to get cross-functional teams to work harmoniously to better manage and operate cloud costs.

Optimizing cloud strategy

The FinOps team will optimize cloud spending to align with customer-centric business objectives, enabling Rockwell to grow and scale with its customers. The organization’s cloud strategy will drive better forecasting and help teams identify technical gaps, so it can continue to deliver cutting-edge products without cutting costs. Resilience defines Rockwell, and, through digital transformation, Rockwell ensures that it defines its customers as well.

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