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Genflix

Let the streams begin. It’s not as much about going to the movies these days – you and I are streaming data engines primed for immersion in the comfort of our homes. Genflix, launched in 2014 as Indonesia’s first over-the-top (OTT) video service, was founded by an all-Indonesian team. Since then, Genflix has offered a compelling mix of live sports, e-sports and popular movies on demand. The service attracts roughly 6 million users to its applications on iOS and Android and its website.

Overview

THE CHALLENGE

In 2019, Genflix decided to migrate its video-on-demand (VOD) media workflow to Amazon Web Services (AWS). The Genflix video team built a rigorous requirement set for its new VOD media workflow. Efficiency, time and cost were a top priority. With a library of 10,000 hours of VOD content, transcoding and distribution had to be fast and seamless.

THE SOLUTION

Ollion collaborated with Genflix and AWS to plan and implement a new VOD media infrastructure. Ollion based the Genflix workflow on a broad selection of AWS services. The workflow was designed with an emphasis on cloud-native automated processes and serverless computing to optimize cost and achieve consistent, high performance. It was also designed for high availability and scalability, accounting for the large and growing volume of content.

THE OUTCOME

Within the three-month project timeline, Ollion designed, deployed and ramped to production a new VOD workflow with more than 10,000 video assets for Genflix on AWS.

The challenge

The Genflix video team built a rigorous requirement set for its new VOD media workflow. Efficiency, time and cost were a top priority. With a library of 10,000 hours of VOD content, transcoding and distribution had to be fast and seamless.

The project had a three-month window to design and deploy the new infrastructure in order to meet the launch deadline for the updated platform. And cost was a critical factor, as the new workflow had to align with the organization’s forecasted operating budget, without adding significant expense.

Making an impact

Ollion, an Amazon Partner Network Advanced Consulting Partner, collaborated with Genflix and AWS to plan and implement a new VOD media infrastructure that aligned with Genflix’s business strategy and technology requirements.

Ollion based the Genflix workflow on a broad selection of AWS services, including several AWS Media Services. The workflow was designed with an emphasis on cloud-native automated processes and serverless computing, implementing an array of Lambda functions to optimize cost and achieve consistent, high performance. It was also designed for high availability and scalability, accounting for the large and growing volume of content that required storage and management.

Seamless transcoding

Genflix was able to transcode more than 10,000 video assets through the workflow while enabling its video team to store, transcode and manage content centrally with much greater efficiency than was previously possible.

Asset storage

Ollion designed the Genflix workflow for high availability and scalability. The Lambda function sends the metadata of the video content into an Amazon Simple Queue Service (Amazon SQS) queue.

Video transcoding

A separate AWS Lambda function listens to events coming out of the SQS queue and creates a job in AWS Elemental MediaConvert to transcode video content when triggered. The transcoded assets are saved in Amazon S3.

Video packaging

When the transcoded assets are saved to Amazon S3, an AWS Lambda function is triggered to create secure asset endpoints for the transcoded content in AWS Elemental MediaPackage.

Content distribution

The secured endpoints are sent to the Amazon CloudFront content delivery network (CDN) for distribution to viewers across Indonesia.

The outcome

Within the three-month project timeline, Ollion designed, deployed and ramped to production a new VOD workflow for Genflix on AWS.

Upgraded mobile application

Genflix launched its upgraded mobile application on schedule with a workflow that scales based on demand, conserves its technology budget with pay-as-you-go utility, and delivers high-quality viewing experiences across a full range of devices and screens.

Seamless transcoding

Genflix was able to transcode more than 10,000 video assets through the workflow while enabling its video team to store, transcode and manage content centrally with much greater efficiency than was previously possible.

"Ollion brought a highly experienced, committed team to our workflow transformation. The result was an all-new workflow built on AWS that delivered a big impact and value to our business."

Greeny Dewayanti, Director of Marketing and Product, Genflix

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